Right away Social Media plays an important role in all walks of our life. We can see a lot of posts on our social media account. Marketers have also adopted social media marketing to attain their targets and also to make aware of their products. So here let us see how to attach social media along with Blogger.com and WordPress.
Attaching Twitter with Blogspot
- From the twitter account, select the photo shown on the right upper corner. Select Privacy and Settings.
- From the left side select Widgets. Then select Create and Manage your Widgets.
- From the drop-down select Profile.
- In the box appearing, give your twitter id. From there click the arrow and click on Embed In Time and then copy the code.
- Go to Blogger. From the left pane select Layout. Click on Add a Gadget.
Sharing the post of Blog on Twitter.
- Go to published post. You can see a button to Tweet. Either you can click on this button to tweet or else you can install the add-on for twitter and other. Click on it.
- From the screen appearing, copy the tweet.
- Click on Tweet button in the right upper corner and paste the code and also you can add Hash(#) tags to the tweet.
- Then click Tweet.
- Click the arrow from the right upper corner of the tweet. Select copy link to tweet option.
- Take a new tab in Google and type Google.com
- Query for Submit URL to Google. Select the convenient results from the search results page. Paste the URL and click on Submit Request.
- As in the usual tweeting, paste the URL and give Hash(#) tags. Then click the first button given below and attach the image to it and then click tweet.
- You can get the link of the tweet from the drop-down or from the time shown in the upper part of the tweet.
- Copy the link and then paste the link to Submit URL to Google as done earlier.
Attach Twitter with WordPress.
- From the left pane select Appearance.
- Select the Widgets.
- Then select Twitter Time Line.
- Then click on Add Widgets
- Give your Twitter Username.
- Then click Save.
Attaching LinkedIn to Blogger.
- Log in to LinkedIn using credentials.
- Click on the name.
- Select Edit Public Profile and URL.
- Select create a badge.
- From the page select the first code and go to Blogger.
- Select Layout from the left pane.
- Select the option Add a Gadget.
- Go to LinkedIn and select the widget from it and then click Save.
Hope you enjoyed the post and got an idea on how to attach social media with Blog and WordPress. You can read my article based on Blogger and WordPress where I had jotted down on the difference between Blogger and WordPress.
Search Engines love new content and as a result, blogging is a great SEO Tool. Blogger and WordPress are great tools which help in blogging. Blogger is a Google’s free tool. A blog is a collection of content that is organized repetitively. This content can take the form of basic words as well as rich media. WordPress is an online, open source website creation tool written in PHP. It’s probably the easiest and most powerful blogging and website content management system existing today.
Blogger is easy to set up but it is not so professional since the features are limited and more controlled. But managing Blogspot blog is easy. Now let’s see the pros and cons of Blogspot.
Pros and Cons Of Blogger Blogspot.
- It’s a free tool. You don’t need to spare a single penny.
- You can start and publish the blog within no time.
- It’s very easy to manage the blog.
- There is no need to submit your content to Google as your blog posts are Search Engine friendly and are automatically indexed by Google.
- You can map your existing domain name to your Blogger account for free.
- You can add custom codes and scripts.
- You can monetize the blog with Google AdSense etc.
- You have the option to customize the blog template to make its appearance appealing.
- You can upload your own template or can buy a new one from a third party if you don’t like the default ones.
- You can publish as much content as you want because there is no storage limit.
- You can’t customize the blog post link structure.
- You need to buy a new template if the default themes are not appealing.
- You don’t own your blogs and also no FTP access.
- There is no provision to upgrade blog since there are no paid upgrades and add-on.
WordPress.com and WordPress.org are the 2 flavors of WordPress and both have its own advantages and disadvantages. WordPress.org is an open source blogger software. So anyone can download the WordPress software from wordpress.org and install it on their website for free. You can own and manage it.
WordPress.com is hosted version of wordpress.org and is owned by Automatic(the company who created it). Since it’s managed by automatic you don’t have to worry about upgrades, installation, security or maintenance. It offers a free version with limited features and paid version with a premium feature.
Pros and Cons of WordPress
- It’s a free software. You don’t have to care about upgrades or security or spam control as it’s already taken care.
- You need not submit your content since it’s automatically indexed by Google.
- You can upgrade the features of your blog as there are a lot of paid upgrades available.
- There is a provision to share the latest blog posts on social media channels.
- You can monetize your blog by joining ad networks.
- You can’t customize the blog post link structure.
- You don’t technically own your blog. If they see that you are violating their terms of service then they may suspend your account forever.
- You don’t get FTP access. You can’t install third-party plugins for WordPress.
- You can’t add custom codes or scripts.
- You can’t add third party web analytics services like Google Analytics.
- You can’t monetize the blog with your own adds.
Hope that you get a small idea of Blogging and about the two platforms. Come back here and tell about before-and-after. I bet you’ll have something to say. Also, you can read my last blog on search Engine – Bing.
Bing is a search engine owned and operated by Microsoft. It provides a variety of search services including web, video, image, map search products. It is developed using ASP.NET. Microsoft launched MSN search in 1998. It consists of search engine index and web crawler. On March 2007 Microsoft announced that it would separate its search developments from Windows Live services, rebranding its name as Live Search. Live Search was integrated with Ad platform headed by Satya Nadella.
Revive as Bing.
Microsoft recognized a problem with branding as long as the word “Live” remained in the name. As a part of creating a new identity Live Search was replaced by Bing in 2009. The name Bing was chosen through focus group and Microsoft decided that the name was memorable, short, easy to spell. The name also has a strong similarity to the word Bingo which means something caught has been realized or found.
- Changing the background image.
- Video homepage for HTML5.
- Left side navigation pane, includes navigation and related and prior searches.
- Third party site info can be viewed inside Bing.
- Video thumbnail preview.
- Continuous scrolling images results page has adjustable settings for size, layout, color, and style.
- Advanced filters or advanced operator.
- An adjustable setting of length, screen size, resolution, and source in video search is possible.
Important Features of Bing
Integration with Windows 8.1
It includes ‘Smart Search’ integration which processes all queries. Bing has integrated variety of features, which includes Hero Search. This feature allows users to browse for popular and well-known places or people.
Bing translator is a user-friendly translator provided by Microsoft to translate texts or entire page into different languages. All translation pairs are powered by the Microsoft Translator, a statistical machine translation platform and web service developed by Microsoft Research.
Bing allows webmasters to manage the web crawling status of their own websites through Bing Webmaster Center. Users may also submit contents to Bing via Bing Local Center, which allows business to add business listings to Bing Map and Bing Local.
Bing mobile allows users to conduct search queries on their mobile devices via mobile browser or a downloadable mobile application.
Bing application programming interface enables developers to programmatically submit queries and retrieve results from Bing engine. Bing API can be used with following products like XML, JSON, SOAP.
Bing Webmaster Tools
Fetching Blogger post by Bing.
- Search for http://www.bing.com/toolbox/webmaster
- Log in to Bing or if you don’t have an account Sign Up.
- In the screen, give the blog address and click ADD.
- Then add the sitemap. Sitemap is added by adding /sitemap/xml.
- Fill mandatory fields and then click Save.
- After saving, select the meta name and paste it into the Theme of Blogger and paste it above closing of head tag.
- Go to Bing webmaster and click verify.
- From the Dashboard. Select Diagnostics and Tools. Select Fetch as Bingbot.
- Enter the complete URL of published posts.
Fetching WordPress post by Bing.
- From the Bing, select Add a Site. Click Add and give the complete URL.
- Copy the meta name
- Then go to the Dashboard of WordPress. Select Tools option and then select Available Tools.
- Select Bing Webmaster Center from Available Tools.
- Paste the code into the text field.
- Click on Save Change option.
- After that changes in the WordPress. Go to Bing verification screen and click Verify.
If you enjoyed this post, check out my post on Google Analytics.
An indispensable supplement for the blogs which is published to track people to subscribe your blog using RSS(Really Simple Syndication) is known as Feedburner. It is a management service lifted off in February 2004 by co-founders Dick Costolo, Eric Lunt, Steve Olechowski and Matt Shobe. It was procured by Google in June 2007. It has manifested to be successful aid which permits to share and track their feeds. It takes the methodical RSS feed which your blog creates and snatch it, gives it a new address, tracks who subscribes to that address.
What is RSS?
To receive the latest posts from your adored blogs subscribe to RSS using feed readers. It recovers the latest content from the sites you are inquisitive and drags them into your feed reader rather than visiting each site separately. A site with an orange RSS icon stipulates that a site has an RSS feed and you can subscribe the same using feed reader.
What is Feedburner?
It is a free web service which intensifies bloggers and podcasters ability to oversee their RSS feed and track usage of their subscribers. Most of the blogs have RSS feed which is perceived automatically by feed readers when the blog URL is added to the reader. If you want it more apparent and easier for readers to subscribe using RSS, or want to know exactly how many people subscribed your blog then the best option is to add a Feedburner RSS feed.
How to set up Feed Burner Feed?
- Go to Feedburner and sign into it using your google account.
- Add your blog URL in the text field shown and then click Next.
- Select RSS 2.0 selected and click Next
- On the Welcome page make sure that you have the title and feed burner address and then click Next.
- On the Congrats Page, click Next.
- On the State Configuration Page select Clickthroughs and I want more and then click Next.
How to add Feedburner Feed to your blog?
- Click on the Publicize Tab ->Chicklet chooses your Feedburner account and copy the HTML code.
- Go to Appearance ->Widgets in your blog Dashboard.
- Click on the desired Sidebar to expand.
- Add a text widget to the desired sidebar by dragging it from available Widgets.
- Paste the HTML code from the Feedburner, click Save and then close.
How to add a Feedburner Email Subscription?
- Click on the Publicize Tab ->Email subscription in your Feedburner account and click on activate.
- Copy the HTML code.
- Go to Appearance -> Widgets in your blog dashboard.
- Click on the sidebar to expand. Add a text widget to the sidebar by dragging it from available widgets.
- Paste the HTML code for Feedburner email subscription in the widget, click save and then close.
How to Redirect Blog Feed to Feedburner?
- Go to settings ->Feedburner on the blog dashboard.
- Add Feedburner address and click save changes.
- Now all your feeds are automatically redirected through Feedburner.
Hope you got an idea on Feedburner and how and where to use it. You can also read my blog on On-Page Optimization Techniques.